Digital Marketing
Digital Marketing is a term that has been known and has been heard by all of us for quite most of the time. In past, one has to directly contact its customers to sell or advertise their
product, but nowadays it has been very easy to advertise or promote one's brand easily and effectively through the internet.
The Concept of Digital Marketing basically uses the Internet and technology to extent and improve traditional marketing functions through digital channels such as Social media, Search engines, emails, and other websites to connect with current and prospective customers.
Why Digital Marketing is Important.
It helps us to reach large and new audiences through influencer marketing in comparison to traditional methods.
Also, it is more cost-effective than traditional marketing methods.
It is measurable as It enables you to track campaigns regularly on every aspect including impressions, shares, views, clicks, and time on the page.
Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real-time. It can be easily observed through different social media and website traffic.
In the Modern world, The Concept of digital Marketing is used in almost every sector small to large organizations, personal branding, marketing, promotion. The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies and the way people are using them are transforming not just how we access our information but also how we interact and communicate with one another on a global scale. It’s also changing the way we choose and buy our products and services. People are embracing digital technology to communicate in ways that would have been unbelievable just a few short years ago.
In simple term, The Concepts of Digital Marketing Revolve around four things
1. Social Media- This is one of the popular and most used tools on the internet to connect around the globe. It enables us to interact with your customer base using social sites like Facebook, LinkedIn, Pinterest, Instagram, and Twitter. It used as a support channel, Launchpad for new products, announce discount and exclusive coupons and drive sales.
2. SEO-(Search Engine Optimisation)-
3. Content Marketing- Its main goal is to attract and retain customers by consistently creating valuable and relevant content for the purpose of generating brand awareness, traffic growth, engage the target audience, lead generation, etc. It is written in the form of Blog posts, Infographics, Ebook and whitepapers to engage the target customers.
4. Advertising- This term has been widely known to promote the brand in the online form. Online advertising has a multitude of benefits over traditional advertising and the main difference is targeting. Most of the online marketing platforms accept text/banner/rich media ad formats which are billed in different formats PPC(pay per click), CPL(cost per lead), Paid Ads Campaigns on social media.